Your Marketing Coach
Hi! My name is Katie Smith and I’m a total nerd about marketing. But, I approach it in a different way than other marketers out there. I’m actually more of a guide than a coach. I spent my 20s as an outdoor guide teaching people to cross country ski and ride horses, and taking them on backcountry trips in the Mountain West.
I love showing people the places and spaces that I love and teaching them the skills to enjoy it on their own and discover new paths. I use my guiding skills to help people nagivat the wild landscape of marketing.
I take a wholistic view on marketing strategy and believe marketing should serve every aspect of your business. Before you can make a solid plan, you need to look at why you’re reaching out to people, what your overall goals are, and how you can use a marketing plan to reach them.
Every piece of content needs to have a reason and an action you want your clients to take. You need to think about what happens next. My approach is based on the whole business and often crosses into business coaching territory.
I’ve worked in Public Relations and Marketing for more than ten years now. I’ve done everything from putting on local events to creating the messaging and content plans for international nonprofits, and I love the challenge of creating those plans and strategies. But…
I loved getting together with entrepreneur friends over beers or coffees to brainstorm their small businesses more. So much more. I jumped at the chance to play marketing coach before I knew it was a real profession, but one brainstorm just wasn’t enough to help anyone in a lasting way. What my friends needed was a plan, and someone to teach them the basic steps and hold them accountable. That is the only way to get real results.
Now that’s what I do for a living, and I couldn’t be happier. When someone comes to me with real worry, confusion, frustration, and doubt about marketing I love helping breakthrough the mystery. Anyone can master marketing in a way that feels authentic and genuine, but you can’t do it on your own. You need a guide to show you the way, help you own your skills, and find the right for you.
I’d love to talk with you about your business and see what parts of marketing you’re feeling stuck on. Book a free 30-minute consultation and let’s chat about you. What makes your business tick? Where do you need a guide to help you find your path?