When Marketing Feels like a Wilderness, Let me be your guide.
I work with adventurous businesses who want a customer-first (w)holistic approach to marketing strategy – that allows them to build relationships on their terms and stay true to their values.
Ready For An Adventure?
I meet your business right where you are – whether that’s a team that needs a cohesive approach or a solopreneur looking for some guidance. If you have any questions, don’t hesitate to send me an email and I can give you some direction.
TAKE YOUR BEARINGS
Before you can take a step forward, you need to know where you’re at. If you’ve been in business for several years and feeling stagnant I can help you figure out what’s working and what’s not working.
A comprehensive deep dive into the effectiveness of your current marketing efforts to understand what’s working, what’s not, and where you should go from here.
CUSTOMER JOURNEY MAP
I’ll uncover who your best customers are, what makes them care about your brand, and I’ll draw up a comprehensive customer journey map you can use to develop offerings and irresistable content.
You have a logo and your brand colors and you know what your brand means, but how will you communicate your voice, mission, and values to potential customers, freelancers, and employees. A brand guidebook ties together your brand image with the words you use and don’t use to communicate who you are.
From our first brainstorming meeting with Katie, my business partner and I were blown away with her innovative strategies, amazing communication, and her capability to build a personal connection through any marketing avenue.Mackenzie Lewendal – Gallatin Real Estate
Map a Trail
Without a map or wayfinding points, humans left in the wilderness will walk in circles. The same goes with marketing.
Let me build you a trail map that takes into account your goals and resources so you can step confidently toward your goals.
STRATEGY TRAIL MAP
I’ll work with you to create a comprehensive plan based on your goals AND your resources. You’ll walk away with a strategy in hand you can easily map out. Great for smaller businesses wearing lots of hats.
MARKETING EXPEDITION MAP
If you’re getting ready to launch, upgrade your business, or you have a lot of moving parts in your company – I’ll create a step by step plan that breaks down silos, ensures everyone is on the same page, and puts the customer first.
Katie has been profoundly helpful to our work and our organization as a whole. She delivers experience, professionalism, and support in an easily understood package.
– Mike Smith, Outdoor Sport Institute
Sometimes you want to know whether you’re on the right track or if you’ve vered off the path. I can give you the 10,000 ft view and free you from the quicksand so you can keep moving forward. Consistent meetings can also keep you accountable and on the right track.
When you’re feeling lost or stuck at a specific junction, a 90 minute meeting can help you choose the right path forward and get you on your way. Schedule a quarterly Compass Check to stay accountable and on task all year long.
The marketing advisor in your pocket. I’m on call to help you work through strategy, research new avenues and help you every step of the way.
I now feel I have direction as to where to focus my marketing efforts. Katie provided me with language and a vision of how to market my business that felt more natural to me and my personality.Robin Kelley – Good Eye Editing